New Wave Coffee is an outgrowth of Be Caffeinated, Chattanooga's beloved drive-thru coffee cafes dedicated to serving locally sourced products. With the business growing so fast, it seemed only natural for Chris Wood and Doug Lee to reach out to their old hometown friend, Luke Pigott (who also happens to be an award winning coffee roaster), about starting a new coffee company. Together, they created New Wave to bring a coffee buying experience to Chattanooga that is simple, fun, and beautiful.