{"product_id":"honduras-marcala-natural","title":"Honduras Marcala Project Double Fermentation Natural","description":"\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cem\u003e\u003cstrong\u003eExample label zoomed in:\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0533\/1035\/7658\/files\/NWC_Label_Template_Client_4.png?v=1783437006\" alt=\"\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cstrong\u003e\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003ePROCESSING METHOD\u003c\/strong\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003eDOUBLE FERMENTATION NATURAL\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eREGION\u003cbr\u003e\u003c\/strong\u003eSAN JOSE,\u003cstrong\u003e \u003c\/strong\u003eMARCALA, HONDURAS\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eELEVATION\u003cbr\u003e\u003c\/strong\u003e1450M\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eVARIETAL\u003cbr\u003e\u003c\/strong\u003eYELLOW BOURBON\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003eHARVEST\u003c\/strong\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003eDECEMBER-MARCH\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003cstrong\u003ePRODUCED BY\u003cbr\u003eDLF Marcala\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp class=\"preFade fadeIn\"\u003eFrom De la Finca (farm owners\/importers):\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\"In the spirit of learning and innovation, we bought a small 9 acre farm in the fall of 2019 on the outskirts of Marcala, La Paz, Honduras.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003eOur intention behind this expansion is three-fold:\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003e1) To expand our expertise in Honduran coffees. \u003c\/strong\u003eOur family’s coffee farms are primarily located in the Comayagua region (about 3 hours away). With Marcala, La Paz being the hub of speciality coffee in Honduras, a farm in the area opens both our operations and insight in a strategic location in the coffee community of our home country.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e\u003cstrong\u003e2) To experiment with new processes and production methods. \u003c\/strong\u003eThe property gives us room for research and experimentation without tampering with our own family’s production. We bought this property as an experimental specialty farm to be separate from our own family farms and experiment with different production and processing methods.\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e3) \u003cstrong\u003eTo innovate, implement, and teach best practices in the industry.\u003c\/strong\u003e We want to use this farm as both an experimental and an example farm — a place where we can innovate, implement and then train other producers not only in what we’re learning in terms of production but also in terms of operations. For example, many producers pay low wages to pickers and have difficulty finding workers when harvest time comes. By paying higher wages to our pickers and employing workers year round, we can lead by example and hopefully see an impactful and significant shift in our industry.\"\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003e \u003c\/p\u003e\n\u003cp class=\"preFade fadeIn\"\u003eWe're thrilled to share these exciting Marcala Project microlots with you! They are unique, expressive, and an incredible value. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cimg style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 1.4em; display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0533\/1035\/7658\/files\/sawtooth_blk_480x480.png?v=1612841344\"\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"New Wave Coffee","offers":[{"title":"Whole Bean \/ 12oz","offer_id":37853144416410,"sku":"FEE-WB-12OZ","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Whole Bean \/ 5lb","offer_id":45553302962330,"sku":"FEE-WB-5LB","price":95.0,"currency_code":"USD","in_stock":true},{"title":"French Press \/ 12oz","offer_id":37853144449178,"sku":"FEE-FP-12OZ","price":20.0,"currency_code":"USD","in_stock":true},{"title":"French Press \/ 5lb","offer_id":45553302995098,"sku":"FEE-FP-5LB","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Drip \/ 12oz","offer_id":37853144481946,"sku":"FEE-DR-12OZ","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Drip \/ 5lb","offer_id":45553303027866,"sku":"FEE-DR-5LB","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Pour Over \/ 12oz","offer_id":37853144547482,"sku":"FEE-FI-12OZ","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Pour Over \/ 5lb","offer_id":45553303060634,"sku":"FEE-FI-5LB","price":95.0,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 12oz","offer_id":37853144580250,"sku":"FEE-ES-12OZ","price":20.0,"currency_code":"USD","in_stock":true},{"title":"Espresso \/ 5lb","offer_id":45553303093402,"sku":"FEE-ES-5LB","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0533\/1035\/7658\/files\/Untitled_2738x3651px_10.png?v=1783438900","url":"https:\/\/newwave-chatt.com\/products\/honduras-marcala-natural","provider":"New Wave Coffee","version":"1.0","type":"link"}